http://www.joshmbell.com/desktop daily 0.75 2019-01-04 https://static1.squarespace.com/static/56c4cf218a65e2bed1ec95ee/56c4d54359827e791b98d17d/56c4d63b59827e791b98dec2/1455740621442/ Desktop - dough | Grid & Trade https://static1.squarespace.com/static/56c4cf218a65e2bed1ec95ee/56c4d54359827e791b98d17d/56cb4d0e1d07c077021276b6/1546616406356/ Desktop - dough Trade Page dough was a retail trading platform built primarily for novice options traders. One of the biggest challenges in designing the primary interface - trade entry - was transforming the heavy number crunching common to most trading apps into something much more visual and intuitive. In dough, users could clearly see how a trade they were setting up would profit or lose based on projected price moves in the underlying stock. https://static1.squarespace.com/static/56c4cf218a65e2bed1ec95ee/56c4d54359827e791b98d17d/56cb7003356fb0ad1dc31e34/1546616406353/ Desktop - dough Portfolio/Grid Pages On every page of the dough trading application, clear, simple visualization of the data was a priority. The GRID page presented a user's list of favorite stock symbols as a collection of tiles that also worked as a simple heat-map for the day's market. The PORTFOLIO page allowed users to quickly evaluate the projected profitability of the stocks and options they currently owned. https://static1.squarespace.com/static/56c4cf218a65e2bed1ec95ee/56c4d54359827e791b98d17d/56cb759307eaa037daa9a31c/1546616406366/ Desktop - dough Grid Plot/Chains Pages The dough trading platform was designed to provide methods for users to make even more in-depth analysis of their trading data. The CHAINS DASHBOARD would allow users to plot the profitability of their order chains - or historical collections of related trades - and compare their performance to the dough population as a whole. The GRID PLOT page presented users with a scatter plot of their favorite stock symbols with its recent price performance weighted against a reference symbol of their choosing. Pretty fancy stuff! https://static1.squarespace.com/static/56c4cf218a65e2bed1ec95ee/56c4d54359827e791b98d17d/56cb780b2b8ddee575e36bec/1546616406365/ Desktop - Youtopia I functioned as both the site and interface designer for Youtopia, an online product that allows schools and universities to organize, promote, and gamify the volunteer efforts of their students to both provide awards to their most active participants as well as maximize their charitable impact in the community. https://static1.squarespace.com/static/56c4cf218a65e2bed1ec95ee/56c4d54359827e791b98d17d/56cb79a4d210b842c7232bc5/1546616406361/ Desktop - Quiet Foundation I developed this concept for our short-lived, independent design & development firm, Quiet Foundation. The notion was that the entirety of the site's content would live on one large 'plate' that would slide around within the reticle of the center container based on the user's choice of content in the navigation 'compass'. Happily, we were too busy with client work to ever develop this idea. https://static1.squarespace.com/static/56c4cf218a65e2bed1ec95ee/56c4d54359827e791b98d17d/56cb7bbd4d088ea8995288f7/1546616406374/ Desktop - Handshake Financial A site and online application process I designed for a company that sought to serve as the intermediary between startup companies seeking investors and individuals looking for a well-vetted investment opportunity. https://static1.squarespace.com/static/56c4cf218a65e2bed1ec95ee/56c4d54359827e791b98d17d/5c2686028985832b195f77b8/1546627033829/cannopy.jpg Desktop - Cannopy In 2018 I did all the branding, interface, and web design work for Cannopy, a new startup aiming to become the premiere online cannabis marketplace for consumers, producers, and dispensaries. My aim was to marry existing e-commerce paradigms with a bit of marijuana industry ‘vibe’ while also presenting a highly polished, intuitive experience that would appeal to an ever widening audience of users. https://static1.squarespace.com/static/56c4cf218a65e2bed1ec95ee/56c4d54359827e791b98d17d/5c268734352f53619abb9149/1546628084920/tastyworks_app.jpg Desktop - tastyworks Trading App As the sole UX/UI/Web designer for tastyworks, an online brokerage firm that opened its doors in early 2017, I was responsible for all the interface work on their flagship trading platform. With a team of 20+ developers and financial specialists, we responded to the stringent expectations of advanced retail traders to create a highly sophisticated, reactive, and real-time downloadable platform. It continues to support some of the most active traders in the industry. https://static1.squarespace.com/static/56c4cf218a65e2bed1ec95ee/56c4d54359827e791b98d17d/5c268d220e2e72e38d64c625/1546616346488/tastyworks_site.jpg Desktop - tastyworks Site Along with the tastyworks software platform, I also did all the design work for tastyworks’ online brand. In addition to the logo (see Brand gallery), I developed the “Trade Boldly/Smart/Inspired” messaging based on the company’s three primary offerings - pricing, technology, and content. From there I worked closely with the fantastic illustrator, Peter Strain, on a series of illustrations highlighting those points while providing a little more ‘oomph’ than the average financial services site. See more at tastyworks.com https://static1.squarespace.com/static/56c4cf218a65e2bed1ec95ee/56c4d54359827e791b98d17d/5c268ff98985832b19600b71/1546617165000/dovetail.jpg Desktop - The Dovetail Project Through the philanthropic organization, EPIC, I was lucky enough to work with a team of 8 creatives who donated their time to design and develop this new identity for The Dovetail Project, a non-profit that mentors young African American fathers in Chicago. I provided design input and acted as the sole developer of the site itself. Since its launch in early 2016, The Dovetail Project has gone on to garner national attention and numerous awards. I’m proud to think the hard work we did during those eight weeks played some part in helping them get there. https://static1.squarespace.com/static/56c4cf218a65e2bed1ec95ee/t/5c2fabf421c67c154d2b4f0e/1546627033829/ Desktop - Cannopy In 2018 I did all the branding, interface, and web design work for Cannopy, a new startup aiming to become the premiere online cannabis marketplace for consumers, producers, and dispensaries. My aim was to marry existing e-commerce paradigms with a bit of marijuana industry ‘vibe’ while also presenting a highly polished, intuitive experience that would appeal to an ever widening audience of users. http://www.joshmbell.com/mobile daily 0.75 2018-12-31 https://static1.squarespace.com/static/56c4cf218a65e2bed1ec95ee/56c8f4c1b654f92cd6e56b68/56cb866fe707ebc39ced3325/1546107146833/tastyworks_mobile1.jpg Mobile - tastyworks mobile Trade/Grid Pages The tastyworks trading application also comes in a handy pocket-sized edition. The challenges of providing all the power and information of the full-sized app to a mobile screen are sizable. Both the TRADE and GRID pages I designed manage to maintain much of the visual digestibility of their full-sized counterparts. https://static1.squarespace.com/static/56c4cf218a65e2bed1ec95ee/56c8f4c1b654f92cd6e56b68/56cb87828259b5d1a0212a4d/1546222408829/tastyworks_mobile2.jpg Mobile - tastyworks mobile Portfolio/Active Trader Pages As the sole designer on this project, I was asked to replicate almost all of the functionality of the full-sized tastyworks trading application on a hand-held screen. Creating a reusable pattern of expandable rows - shown here on the PORTFOLIO page - and adopting a mobile-first approach for many interfaces - as seen on the ACTIVE TRADER page - were successful solutions. https://static1.squarespace.com/static/56c4cf218a65e2bed1ec95ee/56c8f4c1b654f92cd6e56b68/56cb8bf0f699bb3574bfd2c2/1546222437616/ Mobile - dough mobile Games/DoughJo Pages Before it was drawn down in early 2017, the dough mobile trading application educated novice traders on the fundamentals of options trading. The GAMES page was designed to teach users the trading basics through a collection of fun interactive games while the DOUGHJO presented a series of video courses, tutorials, and quizzes designed to award them their options suitability certificate, a regulatory requirement. https://static1.squarespace.com/static/56c4cf218a65e2bed1ec95ee/56c8f4c1b654f92cd6e56b68/56cb92bb2fe13151e10bcf84/1546107941987/ Mobile - dough Trading on iPad From the outset, the dough trading application was designed to be launched both in the browser and as an iPad app. To accomplish this, all of the earliest design decisions were made adhering to Apple's best practices and standards including targeting sizes, legibility and gestural inputs. https://static1.squarespace.com/static/56c4cf218a65e2bed1ec95ee/56c8f4c1b654f92cd6e56b68/56cb93618259b5d1a021bf1b/1546108062501/ Mobile - tastytrade Mobile tastytrade, sister company to tastyworks, runs an 8-hour/day - and rather irreverent - online financial network. I acted as Art Director for the mobile version of their content delivery system which provides a very large catalog of video shows and segments. The app has proven a very popular way for tastytrade's customers to consume its products. https://static1.squarespace.com/static/56c4cf218a65e2bed1ec95ee/56c8f4c1b654f92cd6e56b68/56cb946c859fd03dbee07f65/1546222502846/ Mobile - Where's Bob I also art directed an overseas team in the development of 'Where's Bob', an app that allows tastytrade users to find other tastytraders in their region and connect with them via an in-app chat system. It was my responsibility to communicate to the team the brand guidelines that would allow them to produce a product consistent with the tastytrade, Inc. family. https://static1.squarespace.com/static/56c4cf218a65e2bed1ec95ee/t/5c297ba6f950b760dd56028e/1546107146833/ Mobile - tastyworks mobile Trade/Grid Pages The tastyworks trading application also comes in a handy pocket-sized edition. The challenges of providing all the power and information of the full-sized app to a mobile screen are sizable. Both the TRADE and GRID pages I designed manage to maintain much of the visual digestibility of their full-sized counterparts. http://www.joshmbell.com/brand-1 daily 0.75 2019-01-04 https://static1.squarespace.com/static/56c4cf218a65e2bed1ec95ee/56cdc1bc1bbee03564a0de02/56cdc1cc1bbee03564a0de6c/1546197679796/ Brand - Rally Ready In late 2014, my brother-in-law, Dave Carapetyan (rally racer, 3-time Pikes Peak class champion), gave me the opportunity to design the new identity for his business, Rally Ready Driving School, in Austin, TX. Dave and I went through many iterations and finally arrived at this logo and word-mark. It evokes for us the crossed R's of a Texas ranch sign with hints of "rally cross" and "prescription medication” - an apt metaphor for driving fast on dirt - thrown in. https://static1.squarespace.com/static/56c4cf218a65e2bed1ec95ee/56cdc1bc1bbee03564a0de02/56cdc20c22482ed43c66e78c/1546037463184/rr_2.jpg Brand - Rally Ready Liveries 2 Application of the Rally Ready identity to Dave's 2015 Pikes Peak Hill Climb MazdaSpeed3 along with design studies I did for additional training vehicles at the school. Colors were to be used to denote student ability levels - novice, intermediate, advanced - so that instructors at the facility would know just how far to stay out of the way! https://static1.squarespace.com/static/56c4cf218a65e2bed1ec95ee/56cdc1bc1bbee03564a0de02/56cdc23c555986ceb1faf2c5/1546450818992/rr3.jpg Brand - Rally Ready Applications I continue to work for Rally Ready Driving School when their needs and my time happily align. I've produced everything from marketing materials to illustrations, curriculum documents and business plans to t-shirt designs. It is a huge pleasure having an honest-to-goodness race car driver in the family. https://static1.squarespace.com/static/56c4cf218a65e2bed1ec95ee/56cdc1bc1bbee03564a0de02/56cdc35a45bf211039aba4a7/1546223286023/tw_1.jpg Brand - tastyworks In 2017, tastytrade, Inc. will launched a new online brokerage firm, tastyworks. From many designs submitted by a handful of in-house designers, this solution of mine was chosen to represent the brand. I worked a few ideas into this simple design. The typeface and red dot refer to the font and cherry icon in the sister brand, tastytrade. The machine-like articulation between 'tasty' and 'works' accentuates the industrial quality of the 'works' name. Lastly, the dot also serves as a period to extend 'tastyworks' into an active statement - 'tasty works.' https://static1.squarespace.com/static/56c4cf218a65e2bed1ec95ee/56cdc1bc1bbee03564a0de02/56cdc89dc2ea51314c4eb2cc/1546451343967/lrl.jpg Brand - LeMons Racer Lounge Here's a quick logo I did for a social media group made up of 24 Hours of LeMons racers. I'm an active member in both the group and the racing league. Rocks glass in a puddle of motor oil, anyone? https://static1.squarespace.com/static/56c4cf218a65e2bed1ec95ee/56cdc1bc1bbee03564a0de02/56cdf63f044262671ae7a31d/1546451722874/mc.jpg Brand - Mar Caribe | The Law Another musical project I currently play in is Mar Caribe, a seven-piece, all-instrumental group performing early swing, spaghetti western themes, and surf-inspired crime jazz. In 2011, I designed the artwork for our full-length CD, 'The Law'. You can learn more about Mar Caribe here. https://static1.squarespace.com/static/56c4cf218a65e2bed1ec95ee/56cdc1bc1bbee03564a0de02/5c26973d758d46566de6a1b4/1546629874646/cannopybrand.jpg Brand - Cannopy Weeks after joining Cannopy, a new startup aiming to become the go-to online cannabis marketplace, I began designing their logo. After days of meetings in Denver and many calls to establish brand tenants and tone, I set out to design a logo that would serve both the Amazon-esque company they hoped to become while still looking good on a t-shirt (I don’t see too many Amazon tees). The result needed to be approachable, friendly and trustworthy while not being too casual or ‘funky’ - an image big players in the marijuana industry are trying to shed. https://static1.squarespace.com/static/56c4cf218a65e2bed1ec95ee/56cdc1bc1bbee03564a0de02/5c269b370e2e72e38d658d80/1546222737093/tastybrands.jpg Brand - tasty Brands In addition to the tastyworks launch, tastytrade, Inc. developed two other sub-brands I designed logos for. The Small Exchange, launching in early 2019, is a new futures exchange with a mark designed to extend the typography and red dot motif of its precursor brands. In this case, the red dot serves as a magnifier for the small ‘SMALL’ behind it. Quiet Foundation is a repurposed name applied to a new financial advisory service. Here the red dot is a cherry blossom, reminiscent of` the tastytrade cherry and invoking the peace of mind offered by their services. https://static1.squarespace.com/static/56c4cf218a65e2bed1ec95ee/56cdc1bc1bbee03564a0de02/5c26a726f950b760dd3c1edb/1546188956464/rr2a.jpg Brand - Rally Ready Liveries 1 Application of the Rally Ready identity to a Subaru BRZ and Yamaha YXZ side-by-sides used in off-road racing classes at Rally Ready Driving School as well as a truck and trailer used to haul those vehicles to promotional events. https://static1.squarespace.com/static/56c4cf218a65e2bed1ec95ee/56cdc1bc1bbee03564a0de02/5c2cfa0d1ae6cf9b886b997b/1546452239003/eyk.jpg Brand - Erik & Jessie & Everyone You Know When I’m not wearing my design hat, I’m wearing my…saxophone player hat? Something like that. In addition to leading the band for this fun and homespun musical variety show, Erik & Jessie & Everyone You Know, I also do all of their promotional design. Here are a couple of posters I did that try to capture the show’s '“dangerous side of The Muppets” aesthetic. You can learn more about the show here. https://static1.squarespace.com/static/56c4cf218a65e2bed1ec95ee/t/5c2fb2f24d7a9c897a298539/1546629874646/ Brand - Cannopy Weeks after joining Cannopy, a new startup aiming to become the go-to online cannabis marketplace, I began designing their logo. After days of meetings in Denver and many calls to establish brand tenants and tone, I set out to design a logo that would serve both the Amazon-esque company they hoped to become while still looking good on a t-shirt (I don’t see too many Amazon tees). The result needed to be approachable, friendly and trustworthy while not being too casual or ‘funky’ - an image big players in the marijuana industry are trying to shed. http://www.joshmbell.com/home daily 1.0 2019-01-04 https://static1.squarespace.com/static/56c4cf218a65e2bed1ec95ee/5c27be1d4d7a9c2ebbe6e5c2/5c27bf32b8a0456c72b89dfc/1546625340532/home_jmb.jpg Home - "That's Tron. He fights for the users." I am a designer of digital products. But before that I just liked to make things. I made art. I made music. I made movies. I came to love making things well. Later, as an architecture student and then a designer, I became committed to the disciplines that make good design work well - grid, typeface, color, simplicity. I taught myself to write code so that when my work appeared online, it reflected my designs to the pixel. Soon I was working closely with developers on larger and larger projects. I learned to drive collaboration and inspire adherence to brand principles and design sensibility. And to fight for the users. I still make music. And these days I make race cars. Sometimes I even get to race them. I am always on the lookout for interesting work opportunities big or small. I would love to discuss how I might be able to help your team. https://static1.squarespace.com/static/56c4cf218a65e2bed1ec95ee/t/5c2fa13c21c67c154d2a9185/1546625340532/ Home - "That's Tron. He fights for the users." I am a designer of digital products. But before that I just liked to make things. I made art. I made music. I made movies. I came to love making things well. Later, as an architecture student and then a designer, I became committed to the disciplines that make good design work well - grid, typeface, color, simplicity. I taught myself to write code so that when my work appeared online, it reflected my designs to the pixel. Soon I was working closely with developers on larger and larger projects. I learned to drive collaboration and inspire adherence to brand principles and design sensibility. And to fight for the users. I still make music. And these days I make race cars. Sometimes I even get to race them. I am always on the lookout for interesting work opportunities big or small. I would love to discuss how I might be able to help your team.